Portfolio Guide

California College of the Arts

A 19 page, pocket-sized print piece with helpful advice for students interested in improving their art portfolio to apply for schools. 

I worked closely with admissions stakeholders and in-house designers to craft a quirky, zine-inspired guide that could be given out to students at on-site visits, college fairs, and as a digital premium content offer for inbound marketing campaigns.

• strategy

• copywriting